Recently this article ran in The New York Times about a business that took money to create good reviews online. It’s a fascinating look at something I thought was too ridiculous to be real..but it was and is! The guy claims he was making $28,000 a month generating reviews. It also looks at the new reality of book selling. Where a book is expected to have all 5 star reviews before someone will buy it. Of course the classics have a wide variety of ratings. But a new book, by a new author is expected to be perfect before anyone tries it. In this media age, getting anything to stand out is a feat. There is SO much media (as they discuss in the article) that it’s nearly impossible to get people’s attention.
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