It seems like everyone is writing something about Steve Jobs. Here’s my 250 words.
I can’t remember a time in my life when Apple products weren’t part of it. Even through the bad years, the clone machines, the Simpson’s joke. I fondly remember the short time I worked with Apple on Quicktime products, worked at their Macworld booth (I designed marketing materials and logos and oversaw the printing, THEN drove them up to the show floor from Los Angeles in a rented U-Haul) when I first moved to California. I saw Steve walking the floor shortly before he was officially back in charge.
What Steve Jobs has meant to me, what Apple (and Pixar) has meant to me is similar to what Charles Schulz has meant to me. That sometimes, good guys win. Sometimes the people who focus on just doing great stuff come out on top. That financial success can be a by-product of doing great work and not a scheme focused on extracting ‘revenue streams’ or ‘upgrade cycles’, or taking advantage of people. Apple was a successful capitalist enterprise, no doubt. But it always seemed to be a best case scenario of what capitalism can be.