
Just spotted a trailer for the new animated film from Sony. I haven’t particularly enjoyed what Sony has produced so far when it comes to animation. I would hazard a guess and say they have made the worst feature animated films of any of the ‘big’ studios. They make Dreamworks look like Pixar. Ha…
Anyway, Cloudy with a Chance of Meatballs is based on a kids book, which means they must have greatly expanded on it to fill the time. It seems they went the ‘kid inventor’ route. I don’t have the book handy, but I don’t remember a kid inventor in it. But the kid inventor route can be an easy way out (see Disney’s Meet the Robinsons – and that too was based on kids lit – Bill Joyce’s A Day with Wilbur Robinson, but stayed close to the main character being an inventor) It makes it easy to have a lead character be a wacky inventor. It creates an action packed character who gets involved in wacky action packed things…easier than writing a multi-dimensional character. Snark!
I like the design, it’s very ‘free’ and a little more funky. Has some charm to it, that until recently 3D really didn’t capture. As for story, well, it seems to me the film will offer zero surprises. Either they didn’t dynamically expand the story or the trailer spells out the whole thing. I hope there’s something more to it, I mean, story wise. I hope some part of the story strikes a real emotional beat that involves something about the whole ‘being human’ thing. Wait, I can already see the promo copy , ‘Being different isn’t always easy. And for one special kid chasing his dreams turns into —a wacky action packed fun-fest!’.
Expecting surprises in an animated feature is probably expecting too much these days. It’s much easier to get a room full of people (SVP’s, EVP’s, Head of marketing, Director of toy development, Executive Producer in charge of self aggrandizement) to agree on the broadest most expected beats. And use the films minutes for infill jokes about bad gas and satire of other films and music videos. Mainstream animated features seem to have been pulled into a vortex of having to comment on other films as if by doing this one is supposed to take the animated film more seriously. It’s as if the writers from the Naked Guns movies have taken over 90% of animated feature writing.
Here’s the trailer over at a place called Collider. I don’t know what the site is about, but scanning it I quickly got some kind of internet-information-overload and threw up. How much type CAN you pack into one html page?
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